40 Years of Diversification: How M&P Services continues to evolve with industry
“So, the business started in 1986, with my Dad – Max Lamb Senior – and his best mate, Peter Brayshaw. Two good mates that enjoyed fishing, skiing and the odd beer together on the weekend,” Max Jr says. “They started off with $1,000 and a rented shed.”
Originally offering mechanical repairs, panel beating and roadworthy certificates for second-hand vehicles, the business was built on hard work and practicality from day one.
By the late 1980s and early 1990s, M&P Services had grown into transportable building logistics, servicing large resource and mining projects across Central Queensland. “That progressed into transporting transportable buildings for some of the larger multinational companies.”As transport demand surged, the business made a pivotal decision. “The transport was getting busy, so Dad sold off the panel beating and spray-painting business.” That decision would open the door to the next major chapter — one that would redefine the company.
By the early 2000s, M&P Services wasn’t just moving buildings — they were installing entire mine camps.
“We went from transporting them to transporting and installing them as well. We were doing turnkey solutions.”
It was during this period that the business made its boldest move.
“In 2005. We built our first six-metre office block, sold it… and worked out two months later it cost us more to build than the sell price,” Max laughs. “So, we were off to a good start.”
Sink-or-swim became the company’s defining mindset.
“Dad’s old school. If something needs to get done or you have a problem, you roll your sleeves up and work through it.”
Manufacturing capability matured rapidly — supported by real-time job costing, labour tracking and a relentless focus on efficiency.
“We needed to know our costs in real time… the ability identify very early job costing problems as they occur is paramount in the highly competitive cost-plus margin manufacturing process”
Today, M&P Services’ point of difference lies in its mobile, off-grid and wheeled products — innovations designed directly from on-site experience.
“Some products that set us apart are our mobile products… toilets, crib rooms, fully off-grid units that offer rapid deployment and excellent relocation function. These units deliver real outcomes for our client base. It really takes the facilities to the guys,” Max explains. “That creates significant savings in fuel, safety and heavy-vehicle interactions.” Some mobile crib units become cost-neutral in as little as 14 months. The innovation also aligns with carbon footprint reduction and workforce wellbeing. Our aphorism in our wheeled product range has for a long time been increased safety, productivity and superior employee comfort”
“The award signifies what we’ve been doing is working.”
Despite national and international reach, M&P Services remains fiercely local, with a brand that’s been carried through generations of regional work.
“Maintaining that name has been very important. It’s very recognisable in the northern and central Queensland across all industries. Clients don’t deal with layered admin & management- they deal directly with the operations team. They can pick up the phone and talk to the team directly involved with their project, including myself”
That accessibility, combined with local manufacturing, has driven strong repeat business and strong organic growth. “They can come in here, see their product being built, and track progress in real time.” Looking forward, Max sees the next decade as an opportunity to tackle one of Australia’s biggest challenges. “Residential is the next market segment growth for us – granny flats, second dwellings.”
Beyond housing, M&P Services is exploring emergency response infrastructure.
“We’re looking at emergency respite centres, cyclone response, even portable hospital-style facilities.”
For Max, diversification has never been about chasing trends — it’s about staying useful, relevant and solutions-focused.
“It’s about innovative solutions designed to solve client’s challenges.
When asked what advice he’d give other regional businesses, Max doesn’t sugarcoat it.
“Don’t do it unless you’re comfortable with it.” “Don’t do it unless you’re comfortable with it.”