Greater Whitsunday AgTech Hub
Industries
Aquaculture
The Greater Whitsunday region’s aquaculture sector currently contributes $21.2 million or around 18% of Queensland’s overall industry production with significant growth expected in the next five years from a range of new and exciting investments in the region.
Agriculture
Agriculture comprises 89% of the region’s land use, boasting diverse agricultural commodities dominated by cattle, sugar cane and horticulture (fruits and vegetables). Grains and aquaculture are also significant contributors to the region’s agricultural production. The region’s 2019-2020 gross value of agricultural production was $1.6 billion.
Beef
Beef is one of the Greater Whitsunday region’s biggest exports, with an estimated value of $474 million.
Sugar
The Greater Whitsunday region, in particular Mackay and Proserpine, were built on the back of the sugar cane industry.
Aquaculture
The Greater Whitsunday region’s aquaculture sector currently contributes $21.2 million or around 18% of Queensland’s overall industry production with significant growth expected in the next five years from a range of new and exciting investments in the region.
Agriculture
Agriculture comprises 89% of the region’s land use, boasting diverse agricultural commodities dominated by cattle, sugar cane and horticulture (fruits and vegetables). Grains and aquaculture are also significant contributors to the region’s agricultural production. The region’s 2019-2020 gross value of agricultural production was $1.6 billion.
Beef
Beef is one of the Greater Whitsunday region’s biggest exports, with an estimated value of $474 million.
Sugar
The Greater Whitsunday region, in particular Mackay and Proserpine, were built on the back of the sugar cane industry.
Aquaculture
The Greater Whitsunday region’s aquaculture sector currently contributes $21.2 million or around 18% of Queensland’s overall industry production with significant growth expected in the next five years from a range of new and exciting investments in the region.
Agriculture
Agriculture comprises 89% of the region’s land use, boasting diverse agricultural commodities dominated by cattle, sugar cane and horticulture (fruits and vegetables). Grains and aquaculture are also significant contributors to the region’s agricultural production. The region’s 2019-2020 gross value of agricultural production was $1.6 billion.
Beef
Beef is one of the Greater Whitsunday region’s biggest exports, with an estimated value of $474 million.
Sugar
The Greater Whitsunday region, in particular Mackay and Proserpine, were built on the back of the sugar cane industry.
Discover agtech in action, and new ways of farming, people and capabilities across the region.
Agtech Mastermind
This event has passed.
This hands-on workshop will bring together local producers, suppliers, service providers and industry leaders to unpack where AgTech makes the biggest difference in our region — and what’s holding us back from adopting it.
Whether it’s cutting costs, reducing emissions, or improving traceability, this isn’t just about shiny tech — it’s about smart decisions. We’re here to identify the AgTech development priorities that matter most for the future of agriculture in the Greater Whitsunday region.
SPEAKERS
- Ben Martin
- Fleur Anderson
- Dr Chad Renando
- Philippe Ceulen
Watch the Agtech hub video
(Press play)
Partnerships
Sugar Research Australia - Dylan explains innovation
Sugar Research Australia - development
Tech at Prospect Agriculture Agave Farm
Prospect Agriculture Agave Farm
Australian Prawn Farms view from the car
Australian Prawn Farms
Australian Prawn Farms feeding
Beef expo
Cane farming in the region
Corn Crops
Bowen Mango farming
EHS Manufacturing
EHS Manufacturing AgTech Cauldron Biofutures
Australian Prawn Farms tour
Marian Sugar mill
Mackay sugar mill
Signature Beef on farm
Beef Expo
Latest News
Greater Whitsunday Delegation Heads to Melbourne to Accelerate Regional AgTech Readiness
The future competitiveness of the Greater Whitsunday region will depend on how effectively we adopt, scale and embed AgTech across our key industries — beef, sugarcane, horticulture and aquaculture.
Greater Whitsunday AgTech Hub group launches online portal.
The Greater Whitsunday AgTech Hub is launching an online portal to bridge the geographical divide and create connections between producers and agribusiness across the region.
Greater Whitsunday Delegation explore opportunities and innovations at evokeAG.
A delegation of 12 leading agribusinesses and innovators from the Greater Whitsunday region have travelled to Brisbane this week to attend evokeAG 2025, Asia-Pacific’s premier agrifood innovation event.
From paddock to app- the evolution of Masterbeef
Early mornings at Strathdale are idyllic.
Solving the mysteries of our underwater planet.
WHEN Nic Dos Santos dives into the ocean he travels to another planet.
Signature Beef: a heritage of innovation
Josie Angus is no stranger to change. Her company Signature Beef has been in her family for five generations. Together they’ve powered through droughts, recessions and now a global pandemic by merging a strong tradition in cattle-raising with a culture of innovation.
Agave and agtech. A match made in heaven?
From its ancient beginnings in South America, to now evolving the Australian agricultural landscape, Agave is leading the future of agtech adoption.
4 reasons the Greater Whitsundays is leading the nation in the future of food
Producers, manufacturers and investors from around the world are keeping a close eye on the Mackay, Isaac and Whitsunday (MIW) region for opportunities in future foods.
Greater Digital Skills Program to solve workforce challenges for region’s SMEs.
The Greater Whitsunday region is set to experience a significant boost in digital capabilities with the launch of the Greater Digital Skills Program.
Resources & Downloads
Regional
Agribusiness Supply Chain Mapping
Report
Greater Whitsunday Alliance
Annual Report
2022-2023
Greater Whitsunday Agribusiness
Supply Chain
Baseline Study
Greater Whitsunday Regional
Innovation Benchmark
Research Report 2020-2021
Growing Greater
Whitsunday Agribusiness Report
Stage 1
Regional
Agribusiness Supply Chain Mapping
Report
Greater Whitsunday Alliance
Annual Report
2022-2023
Greater Whitsunday Agribusiness
Supply Chain
Baseline Study
Greater Whitsunday Regional
Innovation Benchmark
Research Report 2020-2021
Growing Greater
Whitsunday Agribusiness Report
Stage 1
Regional
Agribusiness Supply Chain Mapping
Report
Greater Whitsunday Alliance
Annual Report
2022-2023
Greater Whitsunday Agribusiness
Supply Chain
Baseline Study
Greater Whitsunday Regional
Innovation Benchmark
Research Report 2020-2021
Growing Greater
Whitsunday Agribusiness Report
Stage 1